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Showing posts from April, 2011

How to Choose the Right Keywords for Your Website

To many webmasters and search engine marketers, keyword selection is about choosing relevant keywords that have little competition and decent search demand. The truth is, selecting the right keywords to optimize for your website is definitely more than that. There are a couple of things to look out for and I hope this article will help give you some inspiration to identify profitable keywords for your online business. 1. Decent Search Demand Yes, most of the people out there are right on this one. This should be the first consideration before you start to optimize your website for any keywords. You need to make sure that people are actually already searching for what you are going to optimize for. Don't waste time on keywords that have low search volume. It's like opening a huge mall in the middle of the desert. You don't have to be a rocket scientist to know that there will be little shoppers. 2. Assess the Competition Level The fundamental concept to this is tha